Sprint by Jake Knapp Inspired by Marty Cagan Hooked by Nir Eyal The Hard Thing About Hard Things by Ben Horowitz The Lean Startup by Eric Ries. Hooked: How to Build Habit-Forming Products by Nir Eyal. How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes.

Author: Mazubei JoJobar
Country: Liechtenstein
Language: English (Spanish)
Genre: Finance
Published (Last): 17 August 2004
Pages: 28
PDF File Size: 11.3 Mb
ePub File Size: 10.94 Mb
ISBN: 397-1-88271-842-2
Downloads: 35864
Price: Free* [*Free Regsitration Required]
Uploader: Malkree

Jan 30, Karen Chung rated it it was amazing.

Is there a pattern underlying how technologies hook us? Hooked introduced me to the concept of reactance in the psychology sense. As technology becomes increasingly available to entrepreneurs of all backgrounds, design has become just as important as engineering.

They made the action of writing significantly easier by reducing the steps eyaal to resolve the trigger. Feb 07, Moshe Mikanovsky rated it really liked it Shelves: He was gracious enough to respond and invite me to his conference this upcoming April. Skinner found that adding variability significantly increased the frequency of the pigeons pressing the button.

Follow the Author

Open Preview See a Problem? Customers who bought this item also bought.

If you’ve got a brilliant idea test it on yourself before taking it out on others. Creating products that have high engagement rate is the first step in Lean Startup methodology. The authors of ‘Nudge’, moreover, fill the book with case studies in which their concept has – or at least, can – produce real, substantial benefit for great numbers of people.

Hooked provides readers with: Enter your mobile number or email address below and we’ll send you a link to download the free Kindle App. Jun 17, Eugene rated it it was amazing Shelves: Read more Read less.


Further, it is internal triggers that are the basis of true habit formation on a biological level. The examples are mainly from consumer products B2C as there nie higher need to hook people and more ways to do it. Nir Eyar masterfully weaves his insights of technology, business and psychology into his four-fold model, which explains how to create habit-forming products.

Hooked: How to Build Habit-Forming Products by Nir Eyal

Hoooked that alone is not enough. Return to Book Page. That is the first step. View all 7 comments. After all, if habits are subconscious then it will have to be relatively simple. I have personally implemented these tactics at multiple startups.

One is a group of pigeons that are in a cage where if they press eual button they will be given some food pellets, but the amount of food dispensed is the same every time. The book takes you through the theory, giving examples to bring the theory alive and then provides exercises at the end of each chapter to help you take what you’ve learned and immediately apply it to your own product or service.

: Hooked: How to Build Habit-Forming Products eBook: Nir Eyal: Kindle Store

Get access to ten insight-packed videos recorded at the Habit Summit at Stanford University. In order to ensure that users come back to your product, it is important to ask the users to make an investment.

He wrote the book he wished had been available to him as a start-up founder – not abstract theory, but a how-to nie for building better products. The chapter also employs a nauseating number of religious puns: AmazonGlobal Ship Orders Internationally. Then they justify the use by saying you know what you’re signing up for.


I experience this book as a “habit creating tool” inspired by human psychology and behaviour. Yep, one way or another, we are all gonna get hooked. Customers who viewed this item also viewed.

In the case of internal triggers, the information about what to do next is encoded as a learned association in the user’s memory.

Meticulous, well research and concise. At a minimum, the introduction and first few chapters do a fantastic job introducing the “framework” for how to think about products.

The book everyone in Silicon Valley is talking about

Nir blogs regularly at nirandfar. Coherent, presented clearly and actionable. The tribe is social validation – think of Facebook likes on content you posted. The idea of ‘hooking’ a user to your product is strikingly similar to that of causing a user ‘to hooekd addicted’ to your product, including use of the same mechanisms to do it.

I didn’t pick up much new info from it because I’m not new to the topic, but I don’t see any reasons to give it less than 5 stars. It also explains complex brain che Brain chemistry and addiction. I wanted to learn how not to get hooked but this book explains how companies do spend millions to hook you. Learn more about Amazon Giveaway.